Over half of Brits are or would consider using the likes of Alexa, Siri & co
Our research into UK electronics use has revealed that over 56% of Brits are already using or would consider using voice-controlled connected devices in the home, however most of them (55%) don’t know how to install these and would need professional help.
The enthusiasm for state-of-the-art technology in the home is also apparent with systems like Amazon Alexa, Google Home or Microsoft Cortana. While 50% percent of respondents would consider installing a voice-controlled solution, 6% already use the new technology in their home.
In the case of voice-controlled home automation solutions, the desire to operate heating and lighting either automatically or remotely is the first priority (74%), closely followed by home security with camera surveillance/alarm systems (48%) as well as kitchen and household appliances (40%).
Germans are more confident than the Brits to install
Across Europe the trend is similar. Our research found that most German (70%) and French (63%) people surveyed were the same as the Brits, however about half of Germans would do it themselves. 49% – and for men it is as much as 60% – are confident, according to our survey, to be able to accomplish the installation of home automation itself without a specialist. At least 16% believe that they can design and install their own system with electronic components.
Digital natives pay attention to privacy
Of the 30% who wouldn’t consider using devices like Alexa, Siri or Google Home, this was due to concerns over data protection. This is especially striking in the age group of the 18- to 24-year-olds. Digital natives are of the age group most interested in new technology. Those in this group who do not want to use them (40%) clearly state privacy concerns (65%).
Siri and Alexa, but only at home, not on mobile
Alexa, Google Home & co. are generally well received by the majority of respondents for the home. This is very different for mobile. Only 29% of the interviewees use the voice assistant on their smartphone regularly (at least every other day) while 60% indicated they never used it or did not have a mobile phone with a voice assistant.
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