{"id":54794,"date":"2022-07-27T09:16:00","date_gmt":"2022-07-27T07:16:00","guid":{"rendered":"https:\/\/www.reichelt.com\/magazin\/?p=54794"},"modified":"2022-11-08T15:50:52","modified_gmt":"2022-11-08T14:50:52","slug":"devenez-un-rebelle-des-outils-avec-les-outils-de-chez-wera","status":"publish","type":"post","link":"https:\/\/www.reichelt.com\/magazin\/fr\/sujets\/devenez-un-rebelle-des-outils-avec-les-outils-de-chez-wera\/","title":{"rendered":"Devenez un rebelle des outils avec les outils de chez Wera"},"content":{"rendered":"\n<p>Le fabricant allemand d&#8217;outils Wera est devenu la marque embl\u00e9matique des Tool Rebels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.reichelt.com\/magazin\/wp-content\/uploads\/2022\/07\/click_torque_einleitung-1024x1024.png\" alt=\"Wera Tool Rebels\" class=\"wp-image-53495\"\/><\/figure>\n\n\n\n<p>En fait, Wera ne devrait m\u00eame pas exister, car lorsque la soci\u00e9t\u00e9 a \u00e9t\u00e9 fond\u00e9e en 1936, de nombreux  excellents fabricants de tournevis avaient d\u00e9j\u00e0 vu le jour. Ainsi, il est fort possible que Wera ait d\u00fb faire quelque chose de diff\u00e9rent et de plus excitant que beaucoup d&#8217;autres concurrents pour devenir une marque aussi connue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cons\u00e9quence d&#8217;une gestion r\u00e9ussie de la marque<\/h2>\n\n\n\n<p>Pour Wera, la marque et la fa\u00e7on de travailler forment une symbiose. Les employ\u00e9s se sentent vraiment comme des rebelles, remettent toujours tout en question et il n&#8217;y a aucune interdiction de penser. L&#8217;accent doit \u00eatre mis sur la cr\u00e9ativit\u00e9 et l&#8217;innovation maximales. Cela se refl\u00e8te dans l&#8217;identit\u00e9 de l&#8217;entreprise : seules les conditions-cadres sont fix\u00e9es, mais elles ne sont pas d\u00e9cid\u00e9es hi\u00e9rarchiquement de haut en bas.<br>La direction est tr\u00e8s fi\u00e8re de ses propres outils. Il s&#8217;agit du m\u00e9lange d&#8217;innovation et d&#8217;\u00e9motions, c&#8217;est-\u00e0-dire de produit et de marque. &#8220;Nous avons donn\u00e9 \u00e0 nos outils un c\u00f4t\u00e9 \u00e9motionnel et un bon look et nous avons manifestement touch\u00e9 une corde sensible&#8221;, d\u00e9clare Ralf Dessus, directeur des ventes pour l&#8217;Europe.<br><\/p>\n\n\n\n<p>Cela comprend :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Des embouts et tournevis diamant\u00e9s avec Lasertip pour \u00e9viter le glissement.<\/li><li>Hex-Plus, qui pr\u00e9vient l&#8217;usure des vis \u00e0 six pans creux.<\/li><li>Zyklop Speed combine les avantages de 5 types de cliquets en un seul outil, il est incroyablement rapide et incroyablement flexible.<\/li><li>Les cl\u00e9s \u00e0 fourche Joker avec leur fonction de maintien pratique et leur g\u00e9om\u00e9trie double hexagone<br><br>Plus d&#8217;informations sur les produits <a href=\"https:\/\/www.reichelt.com\/fr\/fr\/wera-l2509.html?CCOUNTRY=443&amp;LANGUAGE=de&amp;START=0&amp;OFFSET=16&amp;SID=96c1e230cc8a8168441989a2f59530eb2674b4f856c0d69c325b2&amp;LANGUAGE=FR&amp;&amp;r=1\" target=\"_blank\" rel=\"noreferrer noopener\">de notre Boutique reichelt<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Wera Tool Rebels<\/h2>\n\n\n\n<p>Avec cette philosophie, Wera a fait mouche. Aujourd&#8217;hui, les d\u00e9veloppeurs de produits ne sont pas les seuls \u00e0 s&#8217;appeler Tool Rebels, les revendeurs et les utilisateurs le sont aussi de plus en plus. Daniel Waurich de Wera sait que de plus en plus de personnes veulent faire partie des Tool Rebels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant allemand d&#8217;outils Wera est devenu la marque embl\u00e9matique des Tool Rebels. En fait, Wera ne devrait m\u00eame pas exister, car lorsque la soci\u00e9t\u00e9 a \u00e9t\u00e9 fond\u00e9e en 1936, de nombreux excellents fabricants de tournevis avaient d\u00e9j\u00e0 vu le jour. Ainsi, il est fort possible que Wera ait d\u00fb faire quelque chose de diff\u00e9rent [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":54532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6046],"tags":[],"class_list":["post-54794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sujets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Devenez un rebelle des outils avec les outils de chez Wera<\/title>\n<meta name=\"description\" content=\"Le fabricant allemand d&#039;outils Wera est devenu la marque embl\u00e9matique des Tool Rebels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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