{"id":54790,"date":"2022-07-26T09:15:00","date_gmt":"2022-07-26T07:15:00","guid":{"rendered":"https:\/\/www.reichelt.com\/magazin\/?p=54790"},"modified":"2022-11-08T15:50:52","modified_gmt":"2022-11-08T14:50:52","slug":"become-a-tool-rebel-with-the-tools-from-wera","status":"publish","type":"post","link":"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/","title":{"rendered":"Become a Tool Rebel with the tools from Wera"},"content":{"rendered":"\n<p>German tool manufacturer Wera has become the iconic brand of and for Tool Rebels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.reichelt.com\/magazin\/wp-content\/uploads\/2022\/07\/click_torque_einleitung-1024x1024.png\" alt=\"Wera Tool Rebels\" class=\"wp-image-53494\"\/><\/figure>\n\n\n\n<p>Actually, Wera shouldn&#8217;t even exist, because when the company was founded in 1936 a lot of good screwdriver manufacturers had already been established. So the only conclusion can be that Wera must have done something different and more exciting than many other competitors to become such a well-known brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consequence of successful brand management<\/h2>\n\n\n\n<p>To Wera, the brand and the way work is done form a symbiosis. The employees really feel like rebels, always question everything and there are no prohibitions on thinking. The focus should be maximally creative and innovative. This is reflected in the corporate identity &#8211; only framework conditions are set, but not hierarchically decided from top to bottom.<\/p>\n\n\n\n<p>The management is very proud of its own tools. It is the mix of innovation and emotion, i.e. of product and brand.<\/p>\n\n\n\n<p>&#8220;We have given our tools an emotional and a good look and have obviously struck a chord with them,&#8221; says Ralf Dessus the Sales Manager of Europe.<\/p>\n\n\n\n<p><strong>This includes:<\/strong><\/p>\n\n\n\n<p>\u2022 Diamond-coated bits and screwdrivers with Lasertip to prevent slipping<\/p>\n\n\n\n<p>\u2022 Hex-Plus prevents wear inside hexagon socket screws<\/p>\n\n\n\n<p>\u2022 Zyklop Speed combines the advantages of 5 types of ratchet in a single tool and is incredibly fast and   incredibly flexible<\/p>\n\n\n\n<p>\u2022 Joker open-end wrenches with its practical holding function and double-hex geometry<\/p>\n\n\n\n<p>More information about the products <a href=\"https:\/\/www.reichelt.com\/de\/en\/wera-l2509.html?START=0&amp;OFFSET=16&amp;SID=949da30aac9e10f9440e9b8c573c81557df692343c62ebbaf231d&amp;LANGUAGE=EN&amp;&amp;r=1\" target=\"_blank\" rel=\"noreferrer noopener\">in our reichelt Shop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wera Tool Rebels<\/h2>\n\n\n\n<p>Wera has hit the mark with this philosophy. So that now not only the product developers call themselves Tool Rebels, but increasingly also dealers and users. Daniel Waurich from Wera knows that more and more people want to belong to the Tool Rebels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>German tool manufacturer Wera has become the iconic brand of and for Tool Rebels. Actually, Wera shouldn&#8217;t even exist, because when the company was founded in 1936 a lot of good screwdriver manufacturers had already been established. So the only conclusion can be that Wera must have done something different and more exciting than many [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":54530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6040],"tags":[],"class_list":["post-54790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Become a Tool Rebel with the tools from Wera - reichelt Magazin<\/title>\n<meta name=\"description\" content=\"Wera has hit the mark with this philosophy. So that now not only the product developers call themselves Tool Rebels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Become a Tool Rebel with the tools from Wera\" \/>\n<meta property=\"og:description\" content=\"Wera has hit the mark with this philosophy. So that now not only the product developers call themselves Tool Rebels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/\" \/>\n<meta property=\"og:site_name\" content=\"reichelt Magazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T07:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T14:50:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reichelt.com\/magazin\/wp-content\/uploads\/2022\/07\/Bildschirmfoto-2022-07-24-um-15.23.50.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2674\" \/>\n\t<meta property=\"og:image:height\" content=\"774\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"reichelt Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"reichelt Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/\"},\"author\":{\"name\":\"reichelt Marketing\",\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/#\/schema\/person\/1a776bf4ccd757b73f9c6507716bf6bb\"},\"headline\":\"Become a Tool Rebel with the tools from Wera\",\"datePublished\":\"2022-07-26T07:15:00+00:00\",\"dateModified\":\"2022-11-08T14:50:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/\"},\"wordCount\":289,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.reichelt.com\/magazin\/wp-content\/uploads\/2022\/07\/Bildschirmfoto-2022-07-24-um-15.23.50.png\",\"articleSection\":[\"Topics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/\",\"url\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/\",\"name\":\"Become a Tool Rebel with the tools from Wera - reichelt Magazin\",\"isPartOf\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.reichelt.com\/magazin\/en\/topics\/become-a-tool-rebel-with-the-tools-from-wera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.reichelt.com\/magazin\/wp-content\/uploads\/2022\/07\/Bildschirmfoto-2022-07-24-um-15.23.50.png\",\"datePublished\":\"2022-07-26T07:15:00+00:00\",\"dateModified\":\"2022-11-08T14:50:52+00:00\",\"description\":\"Wera has hit the mark with this philosophy. 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