Research by OnePoll reveals that 34% of drivers say using Dashcams makes road traffic safer. While 42% of Dashcam users believe other drivers take more care on the road too.
Dashcams provide added security
Personal and vehicle security are prominent concerns and the main reason Brits choose to buy a Dashcam. 64% say these in-car cameras provide additional security for themselves and their vehicle. The first UK court case to successfully use Dashcam footage in evidence was in 2015. Since then, recorded videos have been extremely useful in the case of road accidents. Now you can even upload Dashcam footage directly to the police.
When it comes to choosing the right Dashcam, customers look for:
- well-functioning basic features in a Dashcam (71%)
- low pricing (42%)
- well-established brand names (39%)
Trust and brand equity are incredibly important in the purchase decision making process. So it’s no surprise that Garmin is by far the most popular brand with a quarter of users choosing this brand. This is followed by 6% who use Kenwood and a further 6% use Truecam.
Dashcam use by region
Londoners have more Dashcams than anywhere else in the country (26%). An interesting finding given that the City of London is ranked the second safest area to drive. However, the probability of an accident occurring is the highest in the capital, with one in four drivers involved in a collision (Witter Towbars, 2017).
Overall, 13% of British car drivers intend to invest in a Dashcam in the next 12 months. The South West is expected to see the biggest rise in the number of Dashcams in use, with 20% of drivers planning to purchase one.
The next step for Dashcams
As we look to the future of Dashcams on our roads, there are a few key features that consumers would like to see. Here are the top three features Brits want:
- G-sensor as emergency function (57%)
- Motion sensor (55%)
- Loop function to allow automatic overwriting of video footage (46%)
Our product manager Sven Pannewitz says, “The market potential for Dashcams is large and consumers are clear about what features they expect and what influences their purchasing decision; the ability to clearly read licence plates, affordable pricing and trustworthy brands. There is an opportunity for brands to stake a claim for the second market leader spot by delivering these consumer expectations and as more drivers want to improve safety on the roads for themselves and others.”