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reichelt elektronik GmbH & Co. KG
Elektronikring 1
26452 Sande Germany

phone: +49 (0)4422 955-333

Reichelt Privacy Policy
Version: 07.07.2016

1. What is personal data?
2. Use of Personal Data and transmission to third parties
3. How does reichelt protect your data?
4. Collection and Usage of Personal Data
5. Storage of Contract Data
6. Newsletters and Information
7. Cookies
8. FAQ, Information, Contact

1. What is personal data?

Personal information is information that is assigned or can be assigned to an individual, such as an address, telephone number or e-mail address.

2. Use of Personal Data and transmission to third parties

2.1. Order processing

Reichelt elektronik GmbH & Co. KG (?we?) will not transmit your personal data to third parties for commercial purposes, except in the case of service partners who need your data to process your order. These service partners include: (i) carriers (ii) our financial services partner for the various payment methods (iii) suppliers in warranty cases; and (iv) in certain circumstances, advertising mailers for our own print advertising (e.g. our printed catalogue).

2.2. Credit check and Scoring

If we provide services in advance, we receive as a safeguard of our legitimate interests information about your previous payment behaviour and credit information based on mathematical and statistical methods (scoring) using address data from the credit reference agencies Schufa, Kormoranweg 5, 65201 Wiesbaden, Germany as well as Creditreform Oldenburg Bolte KG, Neue Donnerschweer Straße 36, 26123 Oldenburg , Germany. For this we transmit to these agencies the personal data they require to perform the checks.

2.3. Identity and credit check by selection of Billpay payment method

When choosing a payment method provided by our partner Billpay GmbH, you will be asked in the ordering process to agree to provide data required for payment processing and for identity and credit checks conducted by Billpay. After your approval, your data (first and last name, street, house number, postcode, place, date of birth, telephone number and bank account details for Direct Debit) and other data associated with your order will be transmitted to Billpay.
For the purpose of distinct identity and credit check, Billpay or a Partner company authorized by Billpay, transmits data to credit reporting agencies (credit bureaus) and obtains from these information and if necessary additional information on credit checks based on mathematical and statistical methods. This credit check is influenced by your place of residence. Detailed information on this and employed credit agencies can be found in Billpay’s (GmbH) privacy policy
Furthermore Billpay utilizes when necessary a third party for the settlement and prevention of fraud. Data gained from this third party is encrypted so that the stored data is only accessible to Billpay. This data will only be used when you select a payment option in cooperation with Billpay, otherwise the data will automatically expire after 30 minutes.

2.4. The transmission of data to service partners is subject to the provisions of the Data Protection Act and Telemedia Act. The extent of transmission is limited to the minimum

3. How does reichelt protect your data?

We ensure both, our website as well as the data stored inhouse against loss, destruction, unauthorized access, modification or disclosure by unauthorized persons through a set of technical and organizational measures.
The input and transmission of personal data is encrypted during the ordering process by SSL (Secure Socket Layer) technology in the highest, currently available level of encryption.

What does SSL mean?
- A website which transfers personal data encrypted with SSL ensures that third parties are not able to intercept or read data.
- Our identity is verified with this certificate
- You can identify a highly secure connection, depending on the browser, through the green address bar and / or the padlock and the shown Internet address By clicking on the padlock or the green address bar, you can read our online identity verification.
What are your benefits with SSL?
- By encrypting the transmission, input data can be read just by us.
- Through the green address bar or the padlock you can recognize that you are connected to our server and not to the website of a third-party.
- We attach high importance in protecting your privacy. Therefore, we use a certificate with the highest encryption and the highest level of trust from VeriSign.
- By clicking on the displayed lock you will see the site identification.

4. Collection and Usage of Personal Data

We attach high importance to data protection. Therefore we comply with the Data Protection Act and the Telemedia Act (German law) for all our activities in collecting, processing and using personal data.
You can visit Our Site without leaving any personal information
The personal information you provide to us is used for the smooth processing of orders, deliveries and payment processing, and, if necessary, for the processing of returns, and warranty claims.
We also use your information for customer service, and to inform you about orders, products, services and offers.

At anytime you are entitled to request that we cease use of your address data for advertising purposes without incurring any costs.
Any refusal is to be sent to:
reichelt elektronik GmbH & Co. KG, Elektronikring 1, 26452 Sande, Germany
Fax +49 (0) 4422-955211, E-Mail:

5. Storage of Contract Data

The customer order data is saved and the order information sent to you by email. For security reasons the order details are not accessible online.
Excepted are any orders placed using your myreichelt account identification. With the myreichelt account you can use the following functions and save the associated data:
- Customer information, payment method, bank account (where necessary)
- Store configuration - for the preferred presentation of products on Our Site and the appropriate presentation for you as either a private or business customer
- content of shopping carts
- Display of order status, track and trace and order history

The access to your myreichelt account is protected by your customer name and password. Therefore, we recommend that you always treat the access code to your account as confidential. It is important that you close the browser window when you finish the connection to Our Site to ensure that no third party can access your account, especially if you share your computer with other people.

6. Newsletters and Information

If you sign up to our newsletter, we use the provided data to send you the newsletter. By unsubscribing from the newsletter, this consent can be withdrawn at any time with future effect.

7. Cookies

7.1 Does reichelt use cookies?

We use cookies on Our Site to make the use of it more attractive for you and to enable the use of specific functions. Cookies are small text files that are stored on your computer. Most cookies used by us are deleted from your hard disk upon termination of the browser session (so-called ?session cookies?).
Other cookies remain on your computer and allow us to identify your computer the next time you visit Our Site (so-called ?permanent cookies?). These cookies are used to save, on an anonymous basis, the configuration of Our Site for each customer (i.e. country, language, private/business customer, number of items to display per page and the shopping basket); this saves you from having to re-enter this information.

7.2 Anonymous cookies from partners for online advertising

We also use third-party cookies for the analysis of online advertising measures. These cookies are used only for statistical purposes or for optimising the advertising based on your surfing behaviour (e.g. within the framework of retargeting or remarketing); they cannot be associated with personal information such as your name, address or telephone number. Our partner companies are not permitted to collect, process or utilise personal data via our website. You can prevent acquisition and storage for the purpose of advertising optimisation at any time by deactivating your cookies while visiting our website and by completely deleting cookies that have already been created. The following pages provide information on the function of the partner cookies and their opt-out option:

Affilinet GmbH:
Nexeps: - Opt.out:
Channelpilot GmbH:
Microsoft Corp. (Bing Ads):
Google Inc. (Google Conversion Tracking):
DemoUp GmbH:

You can also deactivate cookies for conversion tracking by configuring your browser so that cookies from the domain “” are blocked.
Google Inc. (Google Remarketing):
The procedure depends on the browser used. If you choose not to allow any cookies, we recommend that you prevent cookies in the settings of your browser configuration or by downloading a suitable browser add-on.
Please note that cookies are necessary for some functions of our web shop (e.g. the shopping basket or myreichelt account) and deactivating them can result in reduced functionality.

7.3 Data protection notice for website analysis

To continuously improve and optimise our services and to make OUR Site more interesting for you, we use so-called tracking technologies. This does not allow us to obtain personal data about our users, however, but only statistical data for the use of OUR Site. The following data is collected: request (file name of the requested file), browser type/version, browser language, operating system used, internal resolution of the browser window, screen resolution, Javascript activation, Java on/off, cookies on/off, colour depth, referrer URL, IP address (collected only in anonymous form and deleted after its use), time of access, clicks, order values, shopping baskets and anonymised form content (for example whether a phone number was provided or not). Direct association with a particular person is not possible at any time.
For this purpose we use the services of Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin ( Webtrekk GmbH has been certified by TÜV Saarland in the area of data protection for the web controlling software used by reichelt.
You can request that future data acquisition and storage by Webtrekk be discontinued at any time. To do so, please follow this link
Confirming the link will set a so-called opt-out cookie on your hard disk. This cookie is valid for 5 years. Please note that deleting all cookies on your computer will also delete this opt-out cookie, i.e. if you wish to continue preventing the anonymised data acquisition by Webtrekk, you will have to set the opt-out cookie again. The opt-out cookie is set for each browser and computer.
If you do not accept JavaScript in the browser, tracking can be prevented by following this link:
Please note here also that if you delete the cookies in your browser you will have to go through the opt-out process again.

7.4 Google Analytics data protection notice

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses cookies, or text files that are stored on your computer and allow analysis of your use of the website. The information generated by the cookie on your use of this website is generally sent to a Google server in the USA and stored there. If IP anonymisation is activated on this website, however, your IP address will first be truncated by Google within member states of the European Union or in other contracting states of the Treaty on the European Economic Zone. Only in exceptional cases is the full IP address sent to a Google server in the USA, where it is then truncated. In behalf of the operator of this website Google will use this information to analyse your use of the website, to compile reports on the website activities and to provided additional services connected with the use of the website and of the Internet to the website operator. The IP address from your browser determined by Google Analytics will not be stored together with other data from Google. You can prevent the storage of cookies by corresponding configuration of your browser software; however, we point out to you that in this case you may not be able to fully use all functions of this website. In addition, you can prevent the acquisition of the data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (
You can prevent the acquisition of data by Google Analytics by clicking the following link. This will set an opt-out cookie that prevents the future acquisition of your data when you visit this website:
deactivate Google Analytics
Further information on conditions of use and data protection can be found at or We point out that Google Analytics on this website has been enhanced with the code “gat._anonymizeIp();” to ensure the anonymous acquisition of IP addresses (so-called IP masking).
We also use Google Analytics to analyse data from AdWords and the double-click cookie for statistical purposes. If you do not wish this, you can deactivate via the display settings manager (

7.5 Social plugins

The website uses social plugins from the social media Facebook, Google+ and Twitter. By means of these plugins it is possible that information, possibly including personal information, can be sent to and used by these companies. Reichelt elektronik prevents the inadvertent or unintended acquisition of data by means of the “2-click solution”. To activate one of the plugins, it must first be activated by a click. Only after this activation is the acquisition and sending of information to the respective provider possible. Reichelt elektronik itself collects no data via the social plugins.

Reichelt elektronik has no influence over the data collected by an activated plugin and how it is used by the provider.
The Facebook Like button establishes a direct connection to the services of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. This informs Facebook of the visit to a particular page. If you are logged in to Facebook simultaneously, Facebook can identify you as a visitor to a particular page. For information on the acquisition and use of other data in this process, please refer to the data protection information of Facebook:
Options for protecting your privacy within facebook can be found here:

The social plugin from Google+ establishes a direct connection to the services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This informs Google of the visit to a particular website. If you are logged in to Google simultaneously, Google can identify you as a visitor to the respective page. For information on the acquisition and use of data in this process, please refer to the data protection information of Google:
Settings for protecting your privacy can be found here:

The social plugin from Twitter establishes a direct connection to the services of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. This informs Twitter of the visit to a particular website. For information on the acquisition and use of data in this process, please refer to the data protection information of Twitter:
Options for protecting your privacy can be found here:

8. FAQ, Information, Contact

According to the Federal Data Protection Act you have the right for free information about your stored data, and the right to correct, block or delete such data.
Anytime, you can revoke, without giving any reason, the consent you have given to us to collect and use the data.
If you have any questions regarding the collection, processing or use of your personal information or the disclosure, correction, blocking and deletion of data, please feel free to contact our Data Protection Officer:

Data Protection Officer: Mrs. Asbach

By mail:
reichelt elektronik GmbH & Co. KG
Data Protection Officer
Elektronikring 1
26452 Sande/Germany


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